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Case study

A year under management in Gonio: nightly in summer, long-term in winter

Service: Apartment management Timing: 12 months

A one-bedroom apartment in Gonio; the owners live in Israel. Before us they let it themselves through friends: two-week gaps in summer and an empty flat all winter.

What we changed

  • Listings on three platforms with proper photographs and an honest description: the beach five minutes away, the shops further off.
  • Dynamic pricing: higher for peak weekends, lower for the joints between bookings so that two days are not lost each time.
  • Turnover cleaning and linen from the laundry rather than washing in the flat.
  • A long-term tenant for the winter, back to nightly for the summer.
  • A monthly report: revenue, costs, occupancy, and the balance transferred to the owner’s card.

The numbers for the year

Occupancy in season was 84%, and the average rate rose 18% against the previous year thanks to the photographs and calendar pricing. A long-term tenant covered the four winter months; the total vacancy for the year was 11 days.

What was difficult

In August an air conditioner failed in the middle of a stay. We replaced it within a day from our own stock, the guests got a 15% discount for the trouble, and the review came out at five stars.

Services in this case: apartment management, cleaning, property upkeep.

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